It is often referred to as the meta title, title tag, or SEO title. The title tag is an HTML element that summarizes the main idea of a web page and is displayed in the SERPs as well as in browser tabs. Title tags can impact page rankings What is a title tag?
Meta title and description length how to#
Let’s take a look at why metadata is important in SEO and how to use it correctly. And if you want to please both of them, you simply can’t ignore title and description tags. Similar to a business card, title tags and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and people. However, there are certain rules that will help you make the most of your tags when it comes to promoting your website. Search engines can pull any text from your web pages because they might think it’s more relevant and display that text in the snippet instead. And because Google tends to use meta tag content to generate snippets, they can have a direct impact on a searcher’s decision to click through to your website.īut if you think that you can simply write anything you want in your pages’ metadata and search engines will display it word for word in the SERPs, you’ve got another thing coming. The title tag and meta description are basic but core elements of SEO. New features, improvements and updates all in one place so you can make the most out of SE RankingĮverything you need to know about on-page SEO in 2023 and beyondĬheck out our list of top-performing SEO agencies by organic traffic and analyze their digital performanceīoost your link building strategy by putting this guide's best practices to workīlog / Technical SEO / How page title and description tags help in SEO Read our comprehensive guides, case studies, interviews with experts and moreĭiscover a collection of videos on burning SEO topics featuring industry expertsīroaden your SEO expertise by joining online courses created by seasoned SEO specialists
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